Cold-call opener
"[Name]? Hi, my name's Chris, I'm with a company called Killswitch Websites. I'm going to be straight with you: this is a sales call. You can hang up and I won't take it personally. Can I have thirty seconds to tell you what it is, and then you decide?"
[pause] "Thank you. We build local [trade]s a website. Free. Not a trial, not a lease, you own it, your domain, no contract. The reason we can do that is we make our money later, if you want online booking, showing up on Google, or an AI that answers at 2 a.m. Those run $19 to 29 a month, off unless you turn them on."
[pause] "So my question isn't 'will you buy something.' It's: do you currently have a website you're proud of?"
Reply handlers
"What's the catch?" No catch on the site, it's yours, no contract. We make money only if you later add Google/booking/payments ($19 to 29/mo, optional). That's the whole model.
"How much?" Site: $0. Add-ons only if you want them. Most popular combo is $38/mo (Google + booking). You can also take just the free site and never spend a dime.
"I already have a website." Good. Then the free build is a free second opinion, if ours isn't better keep yours and we walk. Costs you nothing to look.
"I'm too busy." That's the point. No call, no meeting. Send your business name and I'll do the rest.
"Nothing's free." Right, and I won't insult you. The site's free, the hope isn't. We hope you buy add-ons later. Say no and keep the site.
"Send me some information." I'll do better, I'll send you a site. Same effort for me. What's the business name?